The focus of this matter is the legal protection of the agencies industry (artist agencies, media agencies, press agencies, and advertising agencies).
Contractual regulations
Depending on the type of agency, a contract is generally been concluded as an agency agreements (service contracts, license agreements) with the customers and thus conveys certain contents. Let´s say that the latter creates the agency itself and buys it; or if a model agency concludes a model agency contract, which commits the specific model to the provision of services to the agency or to a client of the agency.
Granting of licenses
Often the granting of a license will involve very extensive rights so that all parties involved can work comprehensively with the performance results.