2026 annual review · Editorial allocation: 8/2026. Added retrospectively on 13 November 2026. The allocation date is not the original publication date.
Article 50 of the AI Act addresses AI interactions and synthetic content, among other matters. Providers and deployers need to distinguish their respective responsibilities.
Legal context
The transparency rules generally apply from 2 August 2026. Certain systems already on the market benefit from a limited transition for Article 50(2) until 2 December 2026. This is not a general postponement of every transparency duty. Review actual outputs, user interactions and editorial workflows. Separate high-risk-system deadlines should not be confused with these obligations.
Four practical examples
These illustrative scenarios are not reports of client mandates.
Chatbot
A business checks whether users can recognise an AI interaction in time.
Synthetic video
A deployer assesses disclosure separately from personality rights.
Supplier change
A contract secures the information needed for marking and disclosure.
Newsroom
A publisher reviews the actual publication workflow and relevant exceptions.
Preparing the next step
Preserve the relevant agreements, technical records and correspondence. Identify the decision required and any deadline. The legal assessment depends on the individual facts and applicable rules.